Floors For Everyone

The brief

Floors For Everyone sells and installs flooring for homes and businesses from Davie, Florida. It is a family business, and its previous site was unfinished and full of errors. Its customers compare collections and then want someone to come and measure; the site had to take them from one to the other. I built it with Drakkar, the agency I run.

The decisions

I modernised its brand without changing the base, because they already had a lot of printed material: the same F, which recalls floor pieces, without textures and in a palette of four warm browns. The catalogue is organised by collection (Elemental, Global and Deco Tile) and by complementary products: accessories, soundproofing and wall panels. “Request a Quote” sits in the navigation and in every section, and all those calls lead to the same contact page. The FAQ answers what holds a quote back: it is free, and a representative visits the site with samples.

What it has today

A projects section, an inspiration blog and testimonials from customers in Weston, Fort Lauderdale, Coral Springs and Boca Raton, which tell visitors the company works near them. The rebrand, with the previous emblem and the palette, is told in A rebrand without starting over.