Floors For Everyone
Complete digital transformation for a leading renovation company in the USA, increasing qualified traffic and quote requests.
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- +45%
- Traffic Increase
- +120
- New Leads/month
- 0.8s
- Loading Speed
The Challenge
Floors For Everyone had a strong physical presence but an outdated digital identity that did not reflect the quality of their services. Their previous website was slow and did not allow customers to intuitively navigate the product catalog or request quotes quickly.
The Solution
A robust platform was designed in WordPress using a performance-optimized architecture. We implemented a dynamic product catalog with advanced filters and a simplified UX flow to minimize the steps needed to make a quote request. Polished aesthetics were prioritized with high-resolution images and clear typography.
The Result
The launch of the new site represented a radical change in brand perception. Not only did SEO positioning improve thanks to the loading speed (0.8s on LCP), but the conversion rate rose drastically, exceeding 120 qualified monthly leads in the first quarter.