I write about product design, frontend development and how technology shapes the user experience.
I used to build components at random and hope they fit. How the 45° cut in my logo became the rule that decides every piece of my website.
AI already builds websites on its own, just not with my judgement. What work I hand it, which decisions I keep and what clients gain from working this way.
I run many projects at once and cannot memorise them all. What I document, who I write it for and why AI stops making things up once it has a manual.
My site runs on Astro and my clients' sites on WordPress. How I choose each project's technology and what building it all by hand taught me.
A static website is like a printed magazine. Which details my site has, why each one comes from the brand's cut and which ones I left out.
Many portfolios promise “+35% conversion” without saying how it was measured. Mine shows only what you can check; a figure returns with its source.
